Who we are

Lora Distribution SA is a fashion distributor based in Greece. We distribute clothing, fashion accessories, and shoes almost everywhere in Greece and Cyprus.

Philosophy and Vision

For over 35 years, we have been dedicated to bringing beauty to both women and men through our passion for fashion. We believe that beautiful worlds are created by beautiful people, and our commitment to excellence drives us forward. With a clear vision and unwavering determination, we continue to grow, embrace bold ideas, and shape the future—overcoming every challenge along the way.

History

2004
- Alex Efstratiou, the founder and owner of the company, started by importing American and French brands.

2005
- A very significant year for the company when we became the exclusive distributor of the French brand AMERICAN VINTAGE, bringing the brand to Greece and Cyprus for the first time. This resulted in the company's consolidation in wholesale.

2007
- New brands were brought to the showroom such as Z-BRAND, AFFLICTION, MISS ME, and SACK'S.

2008
- The success of American Vintage in wholesales took us a step further. The 1st American Vintage boutique opened in Athens in the area of Kifissia with major success with two new corners, one in Attica CityLink and the second in Attica Golden Hall.
- ED-HARDY entered the showroom.

2009
- New brands DA-NANG and MORPHINE GENERATION entered the showroom.
- The opening of our Outlet Store in McArthurGlen Athens. 

2010
- The 2nd American Vintage boutique opened in Athens in N. Psychico area to great success.
- The company decided to create the e-shop: infashionshop.gr
- HELLO KITTY and BRAEZ brands entered the showroom.

2011
- Another striving year for the company. We became the exclusive distributor for an upcoming French brand, REIKO JEANS, in both Greece and Cyprus
- SUNCOO brand entered the showroom.

2012
- Consumer's acceptance in both wholesale and retail regarding our brands led us to open a new corner in Thessaloniki, at Attica in Mediterranean Cosmos.
- The brand 0-105 entered the showroom.

2013
- New brands HIPANEMA, GERTRUDE, and WANTED SALOME entered the showroom.

2014
- The opening of one more corner in Thessaloniki's Attica Tsimiski.
- New brands SO CHIC and IDANO entered the showroom.

2015
- The opening of the 3rd American Vintage boutique in Athens in Glyfada area.
- New brands IYU V&V BROS, SUNDRESS, GREEK SALAD, MAI68, and ANALITHOS entered the showroom.

2016
- We became the exclusive distributor of the Brazilian brand CACATOES, specializing in modern colorful flip-flops for men, women, and children.

2017
- New brand BELLE&TOILLE entered the showroom.

2018
- A very significant year for LORA DISTRIBUTIONS SA, where we took a big step further by creating and designing our own new brand under the name Nisώ. Nisώ lived in our thoughts and dreams for many years now, through our love for creation and beauty. Finally, it's time for Nisώ to emerge in the fashion world, bringing beauty and inspiration to real women.
- The opening of the 1st Reiko Jeans shop in Athens in the area of Kifisia.
- The opening of the American Vintage boutique on the island of Mykonos.
- New brand MR MOOD enters the showroom.

 2019
- New brands IKKS and BERENICE entered the showroom.
- The opening of the 1st IKKS shop in Athens-Marousi inside GOLDEN HALL shopping mall.

 2022
- The opening of Infashionshop.gr Discount Retail Store in Nea Erythrea

2023 / 24
- New brands TAGI, LAGOA, GOTBAG entered the showroom.

2025
- The opening of American Vintage PopUp Store in Golden Hall Athens. 
- New brand HUMILITY entered the showroom.